+412% Organic Bookings in 90 Days
The Challenge
A regional carrier operating 14 routes across Southeast Asia had near-zero organic search presence. Their website generated fewer than 800 monthly visits, with 94% of bookings coming through OTA commissions. We rebuilt their digital acquisition funnel from the ground up.
The airline had no SEO infrastructure, no route-specific landing pages, and a booking engine that wasn't indexed by Google. Every booking was costing 12–18% in OTA commission fees.
Our Approach
- Audited 14 routes and built dedicated landing pages targeting high-intent search queries for each origin-destination pair
- Implemented structured data (Flight schema) across all route pages to capture Google Flights rich results
- Built a destination content hub with 40+ articles targeting mid-funnel travel intent keywords
- Fixed technical SEO issues including crawl blocks, duplicate content, and missing canonical tags
"We went from invisible on Google to ranking on page one for our top 8 routes within 60 days. The direct booking shift alone paid for the engagement 4× over."
— Head of Digital, Regional Carrier